Inhoudelijk

byAnne heeft bewust gekozen voor het werken met ActiveCampaign gezien de vergaande mogelijkheden van personalisatie, segmentatie, automation flows en custom settings die ermee uit te voeren zijn.

Uit Wikipedia:

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Marketing Automation is a subset of customer relationship management (CRM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. A tool that allows an individual to design, execute and automate a time-bound marketing workflow can be called a Marketing Automation platform.[citation needed]

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